Picture the scene: It’s a cold, rainy Yorkshire morning. You warily turn on your radio for a pop pick me up to escape the mundanity of the oncoming, wet Monday and you find solace in VITAMIN with their infectious, bubblegum indie track This isn’t Love.
How can a band from West Yorkshire provide the perfect soundtrack to a sun kissed day? Pretty effortlessly it seems.
This Leeds outfit consists of four youthful guys and a whole lot of perfectly polished tunes. There’s a camaraderie with VITAMIN and it sparkles. Having met in high school, the quartet are as hard working now as they were in year 11.
This Isn’t Love matches jangly guitars with a rolling beat, a concoction for a track which will stay on your mind relentlessly.
Fans of Swim Deep and the ever so popular 1975 will love this band and this particular offering is sure to climb the charts.
These four Leeds lads have proved that their sound lends well to the festival circuit and can attract an effervescent fan base from around the world.
If this track is anything to go by, the only way is up for VITAMIN.
By Keeley Lawton