Based on feedback from our members, we outlined our vision that we would try and ensure every Staffordshire University student had a reason to be proud to be a part of Staffs; as a University, a Union and a community.


A Positive Impact on All Students

The majority of our students recognise and value the varied contribution the Union makes to their lives, with improved levels of satisfaction year on year. But there are sections of our membership who tell us that we aren’t relevant to them, they still don’t know all the services we offer, and that we don’t connect with them.


  • We will be a Union that is relevant to all our students.
  • Students know how we work for and with them.
  • We’ll develop services that students want to return to.
  • Academic representatives will be effective in channelling the student voice and can see the difference that they make.
  • Students will have a clear understanding of how every part of our work adds value to their experience.


Student Power

Not all our students have confidence that things will change as a result of their suggestions or complaints. Many students tell us that neither the University nor Union are good at communicating what has changed, or why things can’t change, as a result of their feedback.


  • Areas of the University and Union work that don’t delight students will publish improvement plans to show how they plan to get better.
  • We will clearly identify and communicate the top 10 impacts achieved by the Union and its members each month.
  • We will have involved at least a quarter of our members in the Union’s decision making processes each year.
  • Our services will have user forums and/or programme committees to shape how they develop.


A Competitive Edge

A common theme throughout the segmentation work was the expectation from students that their time at University would better equip them for their future, with the workplace being a part of their future.


  • All students engaged in the Union will be supported to create plan of what they want to gain personally through their involvement.
  • Students who aren’t active in the Union will take up new activities that will help them grow.
  • As students leave the Union we will help them reflect on what they’ve learned and how it can be employed.
  • Our services will provide opportunities for academic course projects.
  • We will build a team of experts and coaches to support exceptional student staff and volunteers to deliver high quality services and activities.
  • We will partner with University Sport Centres and Health Courses and to support the competitiveness of our BUC Sports Teams.


Being Part of Staffs

With a high percentage of students dropping out of University every year, we've identified retention as a key priority. We want to support students to complete their students and make sure they feel part of Staffs, empowered and enabled to suceed with their course.


  • To ensure the University takes on students it is able to support appropriately to succeed.
  • We’ll make students mental wellness support a priority.
  • To make every student feel welcome at their University.
  • Academic societies will extend and compliment the work of our academic reps to build belonging at a course level.
  • To help student have a great social life while they are at University by bringing together the vibrancy of the city and the campus.
  • Every staff member will understand their role as an advocate of students and an ambassador for Staffs.


A Union to be Proud of

We have a diverse student body with a broad range of priorities. Continuing to involve our students and understand their expectations remains critical to our success. Some of the work the Union and the standards it operates to are award winning and nationally recognised, but we want to ensure that we can demonstrate these high standards to all.


  • We will use the NUS Quality Framework to demonstrate we are an excellent Students Union.
  • We will support our activities with the profit from our trading operations, which will operate as social enterprises and ensure we keep prices on campus affordable.
  • We will seek out and cut the “red tape” and avoid any duplication across our work.
  • We will ensure we develop services that students want to come back to.

We proudly represent the academic interests of all Students at Staffordshire University. Providing advice, student groups and fantastic experiences that make us all very Proud to be Staffs.