What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand, so it’s worth taking time to think about what you want it to be. Plus, knowing not just what you bring to the job market, but who you are when you bring it, will go a long way to helping you stand out from other candidates. Best-selling author Jennifer Holloway provides an insight into how your personal brand works and, more importantly, shows you how to start defining yours to find your unique selling point.